Big Alcohol Scrambles for Innovations to Protect Profits from COVID-19

Big Alcohol across the world is looking for innovations to protect their profits from the COVID-19 crisis.
With COVID-19 many countries such as the UK, Germany, Kenya, Argentina, or India are on lockdown. All countries are practicing physical distancing. This has led to the closure of public venues including bars and restaurants, put Big Alcohol under pressure to adapt and kicked off a race to aggressive measures to capitalize on the new reality and the time after the public health crisis…