Big Alcohol launched a new so-called “moderate consumption” alliance in Mexico. This story exposes how it set up to follow Big Alcohol’s global playbook to undermine public health. Behind the façade of “education” lies a front group connected to the country’s powerful beer industry lobby, promoting harmful concepts while deflecting attention from proven alcohol policy solutions. This development is part of a broader international strategy by alcohol giants to delay effective alcohol policy action, protect profits, and mislead the public about the true nature of alcohol harm.
