Big Alcohol: Coca Cola Pursuing Wine Business

Market concentration driven by mergers and purchases of competitors is a major driving force in the alcohol industry of the 21st century. Another examples of these mechanisms is Cocal Cola Amatil aggressively pursuing the purchase of the wine operations of global liquor giant Pernod Ricard. To this end, Coca Cola has teamed up with private equity group Kohlberg Kravis Roberts, that also has links to the tobacco industry…