Big Alcohol Ads Expenditure Fuels Underage Alcohol Use

New research has found Big Alcohol ads expenditure links to and fuels underage alcohol use.
Gentile and colleagues found in their recent study that overall levels of alcohol industry advertising expenditure were strong predictions of adolescents’ beer brand awareness, preferences, use, and brand loyalty.
For example, 99% of middle school and high school students surveyed for the study had heard of Budweiser and Bud Light — the top spender on advertising — and 44% said they had used the brand…