In this blog post, Maik Dünnbier reveals how much alcohol companies spent on their marketing campaigns during and around Super Bowl 2023.
This year’s Super Bowl was historic because the dominant beer advertiser AB InBev relinquished its iron grip and opened for more alcohol industry competitors to advertise during Super Bowl. Maik shares data and analysis about how much airtime alcohol ads received, what it cost, and what it all means.
Super Bowl 2023 was the venue of a beer and booze war that is only accelerating. Maik shares analysis of two key aspects of this booze war and what we can expect from alcohol companies going forward.
