Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Bacardi, Diageo, Pernod Ricard Alcohol Industry Frontgroup FISAC Undermines Public Health with Misleading Narratives
The Foundation of Social Investigations A.C. (FISAC) in Mexico presents itself as a civil society organization dedicated to alcohol ...
Pernod Ricard Pernod Ricard in India – Violating Alcohol Policies and Allegedly Facilitating Money Laundering
Pernod Ricard, one of the largest global alcohol producers, is facing serious formal charges in India for violating government alcohol ...
Heineken Heineken’s Salvador Campaign: Misleading Messaging for Younger Demographics
The concept of “responsible consumption” has long been a tool for Big Alcohol to deflect accountability for the harm caused by their ...
Heineken Big Alcohol’s Tactics: Heineken Normalizes Alcohol for Teen Audiences at The Town Festival
Heineken, through its Eisenbahn brand, has positioned itself as the official beer sponsor of “The Town 2025,” a major music festival in ...
Carlsberg, Heineken Big Alcohol’s Tactics in Vietnam – Misleading the Public on Alcohol Taxation
In Vietnam, the alcohol industry is once again deploying manipulative tactics to sabotage a planned increase in excise taxes on alcohol. A ...
Diageo Diageo Ireland: Marketing Disguised as Community Support
Diageo Ireland, like many global alcohol corporations, frequently portrays itself as a champion of community well-being through corporate ...
Diageo How Diageo Uses ‘Responsible Drinking’ to Deflect Blame for Alcohol Harm” in Uganda
Uganda Breweries Limited (UBL), owned by global alcohol giant Diageo, used the Nyege Nyege Festival to promote the flawed concept of ...
Bacardi, Diageo, Pernod Ricard Big Alcohol’s Campaign Against Chicago’s Alcohol Tax: Protecting Profits and Misleading Policymakers
The recent pushback from the Distilled Spirits Council of the United States (DISCUS) against a proposed spirits tax hike in Chicago ...
Heineken Heineken’s ‘Heinekicks’: A Sneaky Move to Target Gen-Z in Markets Where Alcohol Marketing is Banned
Heineken’s latest promotion, “Heinekicks,” is a troubling campaign aimed at reaching Gen-Z in markets where the general public is ...