Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

AB InBev

Exposing Greenwashing in the Alcohol Industry: Cerveza Corona’s Bottle Return Campaign

  Alcohol industry companies engage in manipulation activities to protect and cultivate its image and brand value, deploying manipulation ...


University students targeted by aggressive alcohol marketing

Recently, liquor companies have adopted increasingly aggressive tactics to target university students, leveraging social media platforms to ...


Alcohol Industry’s misleading campaigns with celebrities – Diageo and K-Pop star SUHO

SUHO, a South Korean singer-song writer and actor with an extensive fan base of millions, particularly among the youth, has partnered with ...

Pernod Ricard

Unveiling greenwashing: Absolut Vodka’s paper bottle initiative and sustainability challenges in the alcohol industry

Absolut Vodka has recently announced its plan to switch from glass to paper bottles. As part of a pilot project, the brand has announced ...


Driving under the influence of alcohol campaign during Super Bowl week

Mothers Against Drunk Driving (MADD) and distributor Diageo North America have launched a campaign against driving under the influence of ...

818 Tequila

Celebrities and alcohol promotion

Kendall Jenner has been promoting her own Tequila Brand, 818, engaging in a college tour. She visited different universities in the United ...


Heineken’s Sponsorship of Sports Events

Heineken sponsoring “the start of the match”. While such sponsorships are undeniably lucrative for alcohol companies, they also ...

AB InBev

Civil Society Organization partners with Bavaria

Civil society organisation collaborating with the alcohol brand “Bavaria” to offer capacity building in promoting so called ...

AEVP - Associação das Empresas de Vinho do Porto

Street advertisement – Associação das Empresas de Vinho do Porto promoting the use of alcohol

  Street advertisement in Porto, Portugal, from AEVP – Associação das Empresas de Vinho do Porto – (Association of Port Wine ...

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