Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Molson Coors Peroni 0.0% Partners with Formula 1
Molson Coors’ Peroni 0.0% is intensifying its marketing with a Formula 1-themed campaign, partnering with Scuderia Ferrari and ...
ABAC Unveiling the self-regulation in Australia: ABAC’s quarterly Report on Alcohol Advertising
The Alcohol Beverages Advertising Code (ABAC) has launched their Quarterly Report in which emphasise the importance of proactively ...
Spirits Spain Alcohol Industry targets children with “education programs” in Spain
The Spanish Federation of Spirits are targeting school children with “education programs” that contribute to normalising ...
Diageo Dom Pérignon – Diageo venture fined in France for celebrity alcohol promotions
A Moët Hennessy Louis Vuitton (LVMH) and Diageo joint venture has been fined in France for a celebrity-driven alcohol marketing campaigns ...
Alcohol Endorsement: Insights from Sri Lanka’s Cricket Tradition
Colombo recently hosted the 145th edition of the renowned inter-school cricket rivalry between Royal College and St. Thomas College. This ...
AB InBev Exposing Greenwashing in the Alcohol Industry: Cerveza Corona’s Bottle Return Campaign
Alcohol industry companies engage in manipulation activities to protect and cultivate its image and brand value, deploying manipulation ...
BEE University students targeted by aggressive alcohol marketing
Recently, liquor companies have adopted increasingly aggressive tactics to target university students, leveraging social media platforms to ...
Diageo Alcohol Industry’s misleading campaigns with celebrities – Diageo and K-Pop star SUHO
SUHO, a South Korean singer-song writer and actor with an extensive fan base of millions, particularly among the youth, has partnered with ...
Pernod Ricard Unveiling greenwashing: Absolut Vodka’s paper bottle initiative and sustainability challenges in the alcohol industry
Absolut Vodka has recently announced its plan to switch from glass to paper bottles. As part of a pilot project, the brand has announced ...