Australia: Pro Sports Expose Kids to Avalanche of Alcohol Ads

A new study sheds light on the extent AFL and NRL popularity is used to market alcohol brands to children. Almost all of men’s AFL and NRL clubs were found to accept money from Big Alcohol for advertising. 17 of 18 men’s AFL clubs and 15 of 16 official men’s NRL clubs were found to accept money from the Alcohol Industry. In AFL clubs, the Geelong Cats are on the top of the ladder with three major and one minor alcohol advertising deals. In NRL clubs the North Queensland Cowboys are on top of the ladder with four major and one minor alcohol advertising deals…