Association Nationale de Prevention en Alcoologie et Adictiologie (ANPAA) recently released a report on the alcohol industry lobbying practices in France. The ANPAA, a long-time partner of IOGT International, reports at the heart of these industry lobbying initiatives is a strategy to position itself as an “actor of prevention” to the public authorities so that they can disseminate their own prevention messages, focusing solely on individual responsibility of consumers. The impact of the environment on consumption (advertising, accessibility, price) is deliberately ignored, as is any proposal for binding measures…