Analysis of Tobacco and Alcohol Audio-Visual Content: UK

Posted on June 18, 2019 in Europe, Europe

The study coded 5219 intervals from 112 episodes. Tobacco content appeared in 110 (2%) intervals in 20 (18%) episodes, and alcohol in 2212 (42%) intervals and in all episodes. The programmes delivered approximately 214 million tobacco gross impressions to the UK population, including 47.37 million to children; and for alcohol, 4.9 billion and 580 million respectively.
Tobacco, and especially alcohol, content is common in reality TV. The popularity of these programmes with young people, and consequent exposure to tobacco and alcohol imagery, represents a potentially major driver of smoking and alcohol consumption…

3 Best Buys, Advertising, Alcohol Harm, alcohol marketing, Big Alcohol, BigAlcoholExposed, Evidence, News, Public Health, Report, TV
Read full article
Back to top