While attempting to post on Twitter about the alcohol free lifestyle author, Tharaka Ranchigoda, finds that the hashtag #AlcoholFree comes with a little icon. Digging into why, she finds it relates to a popular K-Pop song released in June, 2021. Unfortunately the song is not about the alcohol-free lifestyle at all.
In this thought-provoking and honest blog post, Tharaka explores the alcohol norm and how it is perpetuated through alcohol industry marketing strategies and the music industry.
