Alcohol, Tobacco and Junk Food Imagery on Netflix and Amazon Prime Original Films in the UK

This study found that alcohol content appeared in almost half of the coded intervals in both Amazon Prime and Netflix original films in the United Kingdom (UK).

Alcohol, tobacco and HFSS content likely to promote consumption among young people occurs frequently in original films shown by video-on-demand (VOD) services in the UK. Further studies are needed to investigate effective regulatory frameworks for VOD services to protect viewers from harmful or unwanted contents.