Alcohol Marketing Versus Public Health

Public opinion on alcohol and policy issues varies across time and place and can be influenced by dedicated public health interventions. Alcohol marketing dominates people’s thinking about alcohol because it is currently allowed to happen. Greater ambition is needed in developing countermarketing and other interventions to promote evidence-informed ideas with the public.

Alcohol policies need to be further developed, and implemented more widely, in order to arrest the growing burden of alcohol harms across the world.