Alcohol Companies Expose More Than Half of U.S. Adolescents to Alcohol Marketing

This study examined self-reported exposure to alcohol marketing among adolescents in the U.S. The study also assessed youth alcohol marketing exposure by media type, including the internet, and by adolescents’ characteristics.
In this study, more than half of the adolescents reported alcohol marketing exposure while watching TV, streaming videos, or going to the movies. This corroborates other research, such as on the magnitude of alcohol marketing exposure on cable TV.