Alcohol Advertising And Public Health: Systems Perspectives Versus Narrow Perspectives

The marketing and advertising of alcoholic products contributes to an ‘alcogenic environment’ and is a modifiable influence on alcohol consumption and harm. Advertising aims to influence not just consumption, but also to influence awareness, attitudes and social norms; this is because advertising is a system-level intervention with multiple objectives. The researchers conclude that an unintended consequence of narrow, linear framings of complex system-level issues is that they can produce misleading answers. Systems problems require systems perspectives…