Alcohol Advertising And Public Health: Systems Perspectives Versus Narrow Perspectives

Posted June 15 2017 Alcohol Free Environment, alcohol marketing, Alcohol Policy, BigAlcoholExposed, Evidence, Report

The marketing and advertising of alcoholic products contributes to an ‘alcogenic environment’ and is a modifiable influence on alcohol consumption and harm. Advertising aims to influence not just consumption, but also to influence awareness, attitudes and social norms; this is because advertising is a system-level intervention with multiple objectives. The researchers conclude that an unintended consequence of narrow, linear framings of complex system-level issues is that they can produce misleading answers. Systems problems require systems perspectives…

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