Alcohol Advertisers Using Social Media To Encourage Parents To Consume Alcohol During COVID‐19Posted July 19 2020
A review of recent advertising complaints indicated that some alcohol advertisers have been quick to capitalze on COVID‐19. An investigation of a social media account found an average of one alcohol advertisement every 35 seconds.
Australia has a regulation system for alcohol advertising, which most people mistakenly believe is government‐funded. It is in fact an industry‐funded quasi‐regulatory system that is activated by consumer complaints and lacks systematic independent monitoring.
In light of the alcohol industry’s opportunistic advertising through social media, it is questionable how well Australia’s regulatory system protects parents and other targeted populations at risk from exposure to constant encouragements to have alcohol during these challenging times.