AB InBev, the world’s largest beer producer, is facing backlash for a Budweiser campaign that bragged about not paying music rights fees.
The “One Second Ads” campaign, which ran on TikTok in Brazil, used ultra-short clips from famous songs by Beyoncé, Queen, and The Beatles without licensing them.
Though it won top awards at Cannes Lions, music industry experts denounced the legal and ethical implications.
The controversy underscores broader concerns about alcohol marketing, corporate accountability, and respect for creative craft.
